This year, good design company celebrates its 20th anniversary.
Since its founding, Manabu Mizuno, the company’s principal and creative director, has aspired to “improve the world through design.” To do so, he has advocated the importance of design in the business world. Among his many contributions to design and branding to date is “Kumamon” the wildly popular mascot he created for Kumamoto Prefecture. Other major clients include Nakagawa Masashichi Shoten and Sotetsu Holdings, Inc.
Good design company’s scope of design is remarkably broad, encompassing everything form graphics and products to spatial design and even railway cars. By consciously seeking to express each design subject in its essence, the company produces an ongoing array of designs that will be admired for years to come, rather than worthy only of fleeting notice.
This exhibition will present an overview of good design company’s work over the past 20 years, and also introduce its design process. In the latter aspect, visitors will have a rare look into how products and services familiar to us today were designed, with the designer working in close partnership with the client, ultimately arriving at a design responding to all demands and challenges.
Good design company’s past, present and future…
We hope this exhibition will convey the vast possibilities of design to everyone: not only to those who are involved in design or who aspire to become designers, but also to people who engage the services of a designer and those of us who use the products or services created by designers.
Finally, we wish to express our deep appreciation to everyone whose generous cooperation has made this exhibition possible.